宣傳單頁(yè)畫(huà)冊(cè)的制作流程是什么？

文章作者：華政印務(wù) 發(fā)布時(shí)間：2021-08-10 51次

宣傳單頁(yè)畫(huà)冊(cè)包含的內(nèi)涵非常廣泛，對(duì)比一般普通的書(shū)籍來(lái)說(shuō)，宣傳冊(cè)設(shè)計(jì)不但包括封面封底的設(shè)計(jì)，還包括環(huán)襯、扉頁(yè)、內(nèi)文版式等等。宣傳冊(cè)設(shè)計(jì)追求一種整體感，對(duì)于設(shè)計(jì)者而言，需要具備一種把握力。從宣傳冊(cè)的開(kāi)本、字體選擇到目錄和版式的變化，從圖片的排列到色彩的設(shè)定，從材質(zhì)的挑選到印刷工藝的求新，都需要做整體的考慮和規(guī)劃，然后合理調(diào)動(dòng)一切設(shè)計(jì)要素，將他們有機(jī)地融合在一起，服務(wù)于內(nèi)涵。了解了宣傳冊(cè)，就一起再來(lái)了解一下宣傳冊(cè)的制作流程了。

Leaflet album contains a wide range of connotations. Compared with ordinary books, the design of leaflet not only includes the design of cover and back cover, but also includes the ring lining, title page, text layout and so on. Brochure design pursues a sense of wholeness. For designers, they need to have a grip. From the format and font selection of brochures to the changes of catalogue and layout, from the arrangement of pictures to the setting of colors, from the selection of materials to the innovation of printing technology, we need to make overall consideration and planning, and then reasonably mobilize all design elements to organically integrate them and serve the connotation. After understanding the brochures, let's take a look at the production process of the brochures.

是前期準(zhǔn)備階段：在接受客戶委托進(jìn)行一個(gè)企業(yè)宣傳冊(cè)設(shè)計(jì)時(shí)，先要收集設(shè)計(jì)中所涉及的各種資料和參考的數(shù)據(jù)。這里面包括:對(duì)宣傳對(duì)象的產(chǎn)品、市場(chǎng)、消費(fèi)者的調(diào)查研究情況及調(diào)查數(shù)據(jù)的分析，以及設(shè)計(jì)制作宜傳冊(cè)的企業(yè)識(shí)別商標(biāo)、字體、標(biāo)準(zhǔn)色等設(shè)計(jì)技術(shù)資料。

The first is the preliminary preparation stage: when we accept the client's entrustment to design an enterprise brochure, we should first collect all kinds of information and reference data involved in the design. This includes: the analysis of the investigation and Research on the products, market and consumers of the publicity objects and the investigation data, as well as the design and production of enterprise identification trademarks, fonts, standard colors and other design technical materials that should be passed on.

濟(jì)南書(shū)刊雜志印刷

其次就是要確定宣傳單頁(yè)畫(huà)冊(cè)的開(kāi)本尺寸和草圖通過(guò)與企業(yè)的交流和溝通。確定宣傳冊(cè)的開(kāi)本形式及尺寸大小，印刷材料的選擇，印刷數(shù)量等。再以草圖的形式進(jìn)行勾勒。

Secondly, it is necessary to determine the format size and sketch of leaflet album through communication with enterprises. Determine the format and size of the brochure, the selection of printing materials, the number of printing, etc. Then it is outlined in the form of sketch.

第三點(diǎn)便是創(chuàng)意階段的封面、封底設(shè)計(jì)宣傳冊(cè)的封面，應(yīng)該具有強(qiáng)

The third point is that the cover and back cover design of the creative stage should have a strong influence on the cover of the brochure

烈的產(chǎn)品個(gè)性與企業(yè)形象。封底是宣傳冊(cè)的結(jié)尾，并與封面相呼應(yīng)，形成統(tǒng)一的整體。

Strong product personality and corporate image. The back cover is the end of the brochure, and echoes with the cover to form a unified whole.

第四點(diǎn)則是創(chuàng)意階段的內(nèi)頁(yè)編排內(nèi)頁(yè)與封面相比.相對(duì)較為柔和。內(nèi)頁(yè)一般運(yùn)用現(xiàn)成的素材.進(jìn)行連續(xù)設(shè)計(jì)，要有獨(dú)特的個(gè)性，并以一定的藝術(shù)氛圍來(lái)烘托主題，如果遇到圖片比較多的便應(yīng)該突出，要避免雜亂無(wú)章，在創(chuàng)意的時(shí)候必須經(jīng)常與客戶交換意見(jiàn)，對(duì)草圖進(jìn)行一些修改和調(diào)整然后進(jìn)行定稿通過(guò)。

The fourth point is the arrangement of the inner page in the creative stage. Compared with the cover, the inner page is relatively soft. The inside pages usually use ready-made materials. For continuous design, they should have unique personality and a certain artistic atmosphere to set off the theme. If there are more pictures, they should highlight the key points. In order to avoid chaos, they must often exchange opinions with customers when they are creative, make some modifications and adjustments to the sketches, and then finalize them.

然后一點(diǎn)是技術(shù)制作階段，需要根據(jù)將定稿的方案按照印刷要求在電腦上進(jìn)行制作完成，然后再進(jìn)行印刷。

The second point is the technical production stage, which needs to be completed on the computer according to the final plan and printing requirements, and then printed.

宣傳單頁(yè)畫(huà)冊(cè)的流程是非常重要的，一個(gè)精美的宣傳冊(cè)需要有很多所需要注意的事項(xiàng)，注意該注意的事項(xiàng)，才能做出好的宣傳冊(cè)。

The process of leaflet album is very important. An exquisite brochure needs a lot of things to pay attention to. Only by paying attention to the things that should be paid attention to, can a good brochure be made.

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